Fidelis | Fashion Sourcing

As a foreign investment fashion sourcing company in Turkey, Fidelis has the unique combination of manufacturing know-how, and over 25 years executive retail sourcing experience gained in setting up and operating sourcing businesses for large global retailers.

It is this hands-on experience that distinguishes Fidelis and gives our customers the comfort and security of knowing that we function as a retailer’s “own sourcing office”.

Our starting point is to understand what is important to our customers, and then align our teams to deliver and execute on all agreed retail KPI’s, in line with their strategic needs.
We also engage with customer’s short-term, and long-term strategic plans, identifying and forming close relationships with key supplier partners, enabling the delivery of expected goals. These projects include;

  • Category margin targets
  • Never-out-of-stock (NOS) plans
  • Reduction of retail stock levels
  • Reduction of lead-times

Fidelis engages and forms close relationships with the customer’s Design, Buying, Merchandising and Technical teams at Head Office. We build trust through consistently meeting expectations, working transparently, and acting at all times on the customer’s behalf. We are the “eyes, and ears” in Turkey. We know what is happening on-the-ground due to our close collaboration, and frequent visits to our experienced suppliers.

Fidelis  has an extensive supply base of qualified suppliers, selected over a period of 25 years, producing ladies, men’s, and kids wear, and covering a wide range of categories. These suppliers are analysed across Corporate Social Responsibility, Sustainability, Technical capability, Creativity and Innovation, Sample Development, Communication, Critical Path Management, and Operational Execution in order to meet the sourcing standards we set.

One of the key advantages from the dynamic Turkish textile sector is short lead-times. This enables financial benefits such as;

  • Reducing customer stock-levels
  • Improved cash-flow
  • Higher percentage of “full-price sales”
  • Increased exit margin